Marketing management is a process of overseeing and planning new product development, advertising, promotions and sales. This is a specialised management program in marketing with a special focus on marketing as the core business function. It encompasses the basic principles of marketing management. It enables the candidate to capture the dynamic realities of the marketplace while emphasizing consumer behaviour, market research and other elements of marketing and sales management. The course is career orienting in nature that opens many jobs after its successful completion in various areas..